It can be hard to find enough interesting and engaging content for your social media followers on an ongoing basis.
One of the best places to look for content is your blog. In this article, we look at how to re-purpose your blog content for social media updates.
It’s easier than you think because you’ve already done the heavy lifting by writing your blog posts. Here’s how to re-purpose content.
Make Several Posts
Perhaps you posted a link to your blog post when it was published, and that was the last time your promoted that content.
Your blog posts, especially the ones that are evergreen (not time-based) are ripe for promoting on social media for months if not years.
It is a good idea to keep a blog list of all your blog posts with a brief synopsis of each. This way you can decide what to re-purpose.
Check with Google Analytics to see which of yours posts get the most traction and the most interests. These are especially the ones you want to re-purpose.
Then, look at your blogs and make a list of a few key points and/or quotes. Using these, you can craft several social media posts that link back to the same blog article. By using different pieces of the blog, you can create unique social media posts to use into the future.
Once you have that blog list and you know which of your posts are the most popular, you can use pieces of the blog posts to create social media videos.
There’s never been a better time to incorporate video into your social media marketing strategy.
You’ll find several ways to create your video. To re-purpose blog content, take your post apart and turn each section into a brief video segment. Or, take each blog section and create a separate video for each.
For example, if you write a post on how to buy a car, you might create one overall video and then several other videos highlighting each step in the process from research to shopping to financing and dealing with salespeople.
Consider using your how-to blog posts or tip-based blog posts to create your social media videos.
Create an Infographic
People love infographics. In fact, their brains crave them.
You can turn most of your blog posts into infographics you can share on social media.
With many infographic tools online today, it’s easy to create your own infographic that looks professional.
Just remember to keep it simple and specific to one topic. Don’t use too much text and keep to a clear topic.
When it’s done, share it all over your social media accounts.
Use Facebook Live
Our final suggestion for re-purposing your blog content for social media is by hosting Facebook Live sessions.
You can use Facebook Live as a webinar of sorts. Take your blog post apart and host a live video to showcase your how-to tips.
For example, you wrote a blog post on how to clean a swimming pool. Use Facebook Live video to actually show your watchers how to clean a pool. Take their questions and answer them live, online.
You get extra traction with live video – not only do you get the time you’re live, but the actual video lives for a long while on your social media page.
This is a great way to engage your followers and perhaps encourage a sale in the process.
You spend a lot of time creating great blog content, establishing your business as the expert, and writing content that your customers want.
The good news is that you can keep using that blog content long into the future.
Re-purposing your best content as well as your evergreen content is a great way to expand your reach and increase engagement.
By focusing on the pieces of your blog post, you can adapt your content to make the most of your social media platforms.
Your blog content is a great place to from which to pull creative, unique social media posts. In addition, you can get more life and traction out of your blog posts.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.