According to one social media influencer, Pinterest pins are 100 times more spreadable than a tweet on Twitter.
What’s more, the half-life of a Pinterest pin is 1,600 times longer than a Facebook post.
These two stats are further proof that Pinterest isn’t just for women, and it’s much more than a place to find recipes and DIY projects. Pinterest is a great place to grow your blog and website traffic and increase business.
In this article, we look at how to link blogs to Pinterest. More specifically we look at how to link a blog post on your website to your Pinterest page.
Consider Your Subject Matter
Not all blog posts are suited for Pinterest. Your blog post’s subject matter is a clear indicator. Would your audience be interested?
One of the most important things to remember on Pinterest is that it’s not Facebook. You don’t have a community of people to interact with and build a relationship with.
Your personal stories, sales ploys, and humorous anecdotes don’t drive traffic back to your blog. The good news is there are subjects that are likely to succeed on Pinterest.
As you work on your blog content, ask yourself these questions. If you can answer yes to them, then your link belongs on Pinterest.
- Does my blog meet my audiences needs or solve a problem they have?
- Is my blog useful information for my audience?
- Would my blog post inspire my audience?
Do remember that not all of your blog posts belong on Pinterest, but that doesn’t mean you shouldn’t write them. Some blog links belong on Facebook, while others belong on Pinterest.
Check Out the Competition
Remembering that Pinterest is a visual search engine, and that your competition is using the platform, too, you want to make sure your content is original.
Do some keyword research and see if your direct competition has already shared content like yours.
If you see content similar to yours, you’ll want to consider whether or not you can make a more visually attractive pin while competing for the same keywords as your competition.
Or, ask yourself if you can come up with different keywords or even a different marketing take on your post.
Be creative and unique and see if you can get more traction than the competition.
Write a Strong Title
To create a strong pin, you need a strong, attractive, clickable title to drive traffic back to your website.
Writing a good title is like writing a good subject line for an email or a good call to action button.
The goal of your title is to get someone to click on it. Your title should be true to your content. Consider using a question as a title. Or use numbers. For example, try something like Looking for Ways to Clean Your Pool? or 9 Ways to Clean Your Pool.
Focus your title on the need your article meets or the problem it solves. Use your “you” words to show the focus is on the customer.
You might even consider a hook to get users to click back to your website.
Pinterest is one of the best social media platforms and overall search engines to drive traffic to your blog. Use the tips in this article to create a Pinterest strategy to drive business.
As a final tip, we encourage you to really create a plan. Sharing links on Pinterest to your blog is more than simply doing it.
The best strategies include plans for each blog post you share on Pinterest. Make sure you tailor everything about the pin from the link, to the subject line, to the visually stunning photo, and the description.
This is how you leverage your pins for the most success and increase the rate of your viral pins and links back to your website.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.