The best way to take ownership of your social media marketing and ensure that you’re leveraging the full power of your platforms is with a plan.
By getting things down on paper or in a digital file, you take the first essential step to meeting your social media goals and growing your business.
For many businesses, the act of making a plan and putting it in writing helps move things along. In fact, marketers who make a plan are more successful. The act of goal setting and accountability makes it more likely that you’ll stick to your social media marketing strategy.
In this article, we look at how to design a social media marketing template that works.
Step 1: Choose Your Social Networks
The first thing you want to do is choose your social media networks.
You do this by knowing your target audience. Perhaps your audience spends the most time on Instagram and Facebook. Or, maybe your target group hangs out on Twitter. It may even be that you find your audience is spread out over a few platforms.
The key here is that you want to go where your audience is. You don’t have to be on every platform, just the ones your customers use.
Step 2: Complete Your Profiles
Next, you want to fill out each of your chosen platform’s profile areas. Do this completely, filling in all places for text and adding your logo and images as specified.
When it comes to images, make sure yours are the right size. Do a quick Google search for a social media images cheat sheet. This helps you find the most up-to-date image sizing as they do change from time to time.
Step 3: Make a Posting Plan
Before you start creating your social media marketing template, follow this general posting plan for how many posts you want to schedule each month/week.
Here’s a guide you can follow, but please note that your business is unique. You might find that a few more or a few less posts each day/week work for you.
- Facebook: 15 posts per week
- Instagram: 5-10 posts per week and as many stories as you’d like
- Twitter: 21-70 tweets per week
- LinkedIn: 8-15 per week
- Pinterest: 35-70 per week
- Snapchat: 5-20 per week
Typically, the best times to post are:
- Facebook: 1-4 pm
- Instagram: 5-6 pm
- Twitter: 1-3 pm
- LinkedIn: 7-8:30 am and 5-6 pm
- Pinterest: 2-4 pm and 8-11 pm
- Snapchat: Any time
Step 4: Choose Your Content Type
Now it’s time for the fun part – creating the social media calendar. This is the backbone of your content marketing plan.
First, know your audience and what they might be interested in. Layout your marketing goals so you can create content that aligns with them.
Choose from the following types of content and start laying out topics:
- Blog posts
- Live streaming video
- Motivational quotes
- Product features
- User generated content
- Shared content
- Time frame – add in applicable holidays or seasons as they pertain to your business
- Announcements and specials
Then, you’ll want to align your topics with specific days of the week.
Step 5: Create and Schedule Your Posts
You’ve picked your platform and created a calendar, so it’s time to create your content and schedule it.
This is where you write your blog posts, design your images, and create your videos that align with your overall marketing plan and goals.
If you need help creating any of the content, you’ll find many services and products to help you do this online.
Whether it’s you or someone else managing your social media accounts, you want to make sure you’re using a plan.
Not only does this help you meet your goals, but it makes you accountable to them. It’s all too easy to “put off” social media until you have a free minute. But you’ll soon find that minute passes.
If you have a social media marketing template, you’ve already done the heavy lifting by creating your posts and tweets, and all you have to do is schedule them and respond when people comment.
This last point is key – your goal on social media is engagement, so when customers engage with you, engage in a timely manner for the best results.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.