For many small business owners, it’s easy to push Pinterest to the back burner because after all, it’s just a place for women to share decorating tips, DIY projects and recipes, right?
You may think the platform isn’t for you, but we encourage you to think again.
In this article, we ask and answer the question, “How can Pinterest drive traffic and sales to your website?”
First, let’s look at some statistics that put Pinterest front and center.
We gathered these staggering statistics about Pinterest that show this is a social media platform worth using.
- More than 175 million people use Pinterest each month with 75 million of those in the United States.
- The total number of Pinterest pins is more than 50 billion, and there are more than one billion boards.
- Two million Pinterest users save shopping pins each day.
- Eighty-one percent of Pinterest users are female which is vital to companies today because women influence 83% of consumer spending.
- Fifty plus percent of new sign-ups are actually men.
So, you can see there’s a lot of buying power on Pinterest. Now on to the question of how you can use this platform to drive traffic and sales to your website.
Set Featured Boards
These boards are the ones your audience sees first when visiting your Pinterest page, and they are most likely to click on these first.
So, you want to be choosey when deciding which boards your target audience sees first. Follow these guidelines when choosing your featured boards:
- Pick the ones that drive traffic to your website.
- Choose boards that put your product or services right in front of your audience.
- Make sure the boards resonate with your brand by only featuring your original content on these boards. This way users can’t leave to go to someone else’s site.
For example, if you build swimming pools, make sure your featured board only includes swimming pools you have built.
Leverage Calls to Action
If you want people to visit your website, add a call to action to your images. This grabs the user’s attention, compelling them to click.
Consider a call to action that creates a sense of urgency. We’re not talking promotional content. We’re talking about the fear of missing out on important news or announcements.
Use large fonts in your images as well and make sure all of your imagery is optimized for mobile phones.
Maximize Your Images
To drive traffic to your website, you want pin-worthy images. These are attractive, persuasive and the right size.
Unlike other platforms, Pinterest likes vertical images. This is important to note because most pinners view their Pinterest feeds on mobile devices, hence taller images work better.
The perfect size is an aspect ratio of 2:3 or 4:5. Longer is always better because they’re harder to ignore.
Check out these other best practices for Pinterest imagery:
- Use images without faces. Pinners aren’t looking for people on this platform.
- Include vivid, vibrant colors that are attractive to pinners.
- Simple, white imagery is not as attractive as an image that is full and beautiful.
- Use more red, orange and pink tones because they are repined more often as do lighter images.
- Include text in your image that is tasteful and well done.
Promote Your Pins
Yes, just like other platforms, you can pay to get your pins in front of more people leading ultimately to more website traffic.
Promoted pins are regular pins that you pay for more people to see. Consider buyable pins if you have products to sell.
Bottom line – what you post on Pinterest, especially in your featured boards, should link back to your website.
Your growth is contingent on designing pins that people want to click on.
Remember, too, that Pinterest is a search engine, so make sure your posts are all optimized for SEO (search engine optimization).
Lastly, driving traffic from Pinterest to your website isn’t going to happen overnight.
Be diligent with your posts, create great images with text, build your Pinterest following, and keep moving forward. Consistency is important as you move towards results.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.