The top entrepreneurs are using social media to benefit their business. They are driving traffic to their website, increasing online engagement and building relationships through social media.
In this article, we look at how to grow your business through social media with these six tips.
#1: Optimize Content for the Platform
Your business may utilize many different social media platforms. Each one has different character count limits and image sizes.
Pay attention to the best practices of each of your social media platforms and optimize your content for each one.
While you may be posting the same message, the way you post it may be unique to each platform. For example, you want longer posts on LinkedIn, photos for Instagram, videos on Facebook and short bits with images or videos for Twitter.
Bottom line – your posts should all be different, but your messaging can be the same.
#2: Be Consistent on Social Media
One of the worst mistakes you can make on social media is to start posting, then stop and start again.
Just imagine a potential customer visiting your Facebook page only to find the last time you posted was two months ago. It makes your business seem unprofessional and not up-to-date.
You want your company to look fresh and polished on social media, and you certainly want your last post to be just yesterday.
Consistency is key. Use publishing tools to publish fresh content daily. And, don’t forget to check in on a daily basis and respond to comments.
One way to help with consistency is to establish a social media strategy and plan with goals. Decide when and what you’ll post, write it down, and then stick with the plan.
An engaged following can only be built with consistency.
#3: Create Actionable Calls to Action
Each social media post should have a call to action. Give your followers some direction. Do you want them to visit your site, download a white paper, watch a video, schedule an appointment or like your page?
In addition, you want to make sure that your calls to action are optimized for mobile with calls to action that convert.
Test your posts. Learn what drives your followers and what doesn’t. Make adjustments as necessary.
#4: Create Quality Content
People will only look at your content on social media if it provides them with value.
Your content can be educational, informative, humorous, or inspirational. It just needs to provide something to your audience while engaging them.
In addition, you want to use high quality, professional imagery and videos. Proof your text. Make sure there are no typos or misplaced commas.
You also want to make sure your content aligns with your brand message and your brand voice.
#5: Pick and Choose Your Platform
You don’t have to be on all social media platforms. You’ll have more luck growing your business if you concentrate on the platforms your target audience uses.
For example, if you’re targeting teens and young adults, head to Snap Chat or Instagram. If you’re targeting people ages 30-50, hit Facebook or Instagram. And, if you’re look at the business crowd, LinkedIn is the way to go.
Spend your energies where it counts the most for the highest growth potential.
#6: Set Trackable Goals
How do you know if your social media is working? You set goals.
For example, you may want more followers, or perhaps you want to increase traffic to your website. Set goals for each of these so you know what success looks like.
It’s easy to let your social media team create posts and move forward, but it’s a better idea to give them goals.
Decide what you want to accomplish and let your staff know. You also want to set goals with a time frame in mind, and don’t forget to make them attainable.
Finally, be sure and analyze your data to see where you can improve or make adjustments.
Social media is key to growing your business in our ultra-digital world.
So, make a plan, create a strategy with goals and start creating your posts and tweets. Publish your content on a consistent basis and always respond to comments.
Social media has so much to offer your business, and you’ll find that it’s an invaluable marketing tool for the growth of your business.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.