In other words, do you know your customers? When you know your customers and what they love, you increase their engagement with you on social media. For example, if your customers are interested in home designs or remodeling their kitchens, you can use images to tap into that interest.
So, let’s ask the question again, “Do you know what your customers love?” To really engage your customer, you’ve got to know more about their interests and what they love. You’ve got to post content, images and video that is pertinent to them.
You can be truly relevant to your customers when you know their likes and dislikes and when you know what motivates them. By posting content that’s relevant to them, you show them that you value them and their business.
Being relevant, knowing what they love and posting accordingly shows your customers you respect them, and you’ll increase their loyalty towards your business.
For the most part, stay away from the hard sell on social media. Serve your customers and provide them with valuable tips, suggestions, quotes, funny sayings and more. Meet them where they are and share content they’ll appreciate.
Encourage their engagement with questions and surveys. If you want more information than you can find in your social media insights, just ask your customers what they’d like to see. People like to give their opinion.
Now, let’s talk about how to use your social media insights to learn about your customers. We’ll take a peek at Twitter and Facebook and learn how to provide your customers content they’ll love.
Explore Twitter Analytics
On Twitter, you have a free analytics dashboard with statistics. Not only can you measure your success on Twitter, but you can see an overview of your engagement rate, link clicks, retweets, favorites and replies.
Use these insights to gauge your customers’ interest in your tweets. Lots of retweets is a good sign, while just a few can be sign that your followers aren’t engaged by that type of content.
If you want to see tweet activity, click the View Tweet activity link. It lets you know how many people engaged with it compared to the number of impressions. You’ll also see how many people clicked on your profile. Again, this helps you see what your audience likes and refine your content to meet their needs.
Discover Facebook Insights
With Facebook Audience Insights, you can optimize your Facebook posts for the best results. Facebook Audience Insights is one of the most feature rich of all social media platforms.
You can learn multiple things about your Facebook customer including age, gender and location. Plus, you can look at each post and check data on shares and likes.
Facebook Insights also helps you learn about specific audiences before you boost your post or create a Facebook ad. You can make decisions and choose your target audience with a large amount of information in front of you including demographics, interests, income, marital status and more. Facebook gathers this from information people share on their profiles. It also comes from third party companies that analyze purchasing behaviors, home value and more.
You can then create custom audiences to target your customers and provide them with content they’ll love.
With all of this information at your fingertips, you can see it’s relatively simple to write posts and share information your customers love. What’s more, you’ll do it on their terms. By analyzing household information, page likes and purchasing behavior, you can learn what drives your customers to action by discovering what interests them and what they love.
We do our research before posting on your social media accounts. We take the time to learn about your business and your customers. We post content that’s valuable to your social media followers.
Not only will we curate content from your website and publish information about your products and your services, we’ll post industry-related tips, tricks, and useful information to help increase engagement.
Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.