The consistency you portray online tells your audience who you are – it exemplifies your brand.
Without consistency, you don’t have a recognizable presence.
In this article, we look at why consistency is the key to your online identification.
What Is Your Brand?
If someone asks you what your company stands for, can you answer the question?
Do you know what sets you apart from the competition?
Your brand alone is what sets you apart from everyone else. Rolled up in your brand are your mission, your vision and your goals.
The identity of your business is visible online through your branding. This includes the following:
- Your logo
- The design scheme of your website
- The font style and colors
- The imagery of your website and social media platforms
- Your voice
- Online reviews including social media and Google
- Your reputation
To maintain consistency online, you must make sure all of the above pieces match. For example, if a website visitor clicks on your Facebook icon and visits your Facebook page, is your brand recognizable?
Consistency frames the opinions of your current and potential customers. If your brand isn’t consistent online, your customers can’t identify you, and their perception of you isn’t a good one.
Customers Trust Recognizable Brands
Attracting new customers and building customer loyalty both stem from trust.
If your potential customers don’t recognize your brand, they aren’t going to shop with you.
Brand recognition is about so much more than throwing your name around online. Brand recognition gives your customers an inside look into your mission.
Your online identity tells your website and social media visitors that you can be trusted to take care of their needs.
While you may think the same old marketing gets boring, your customers thrive on the consistency. They don’t want big changes because then they have to decide whether or not to trust you all over again.
For example, if your Facebook page doesn’t look and feel like your website, they might think they’re dealing with a different company.
By being consistent across all of your online platforms, you remain predictable and true to your customers’ perceptions of you.
Customers Want to Know You
More than any time in recent memory, your customers want to know who they are doing business with.
Your consistent online branding is the way to show them who you are and give them an inside look into your company’s mission.
For example, if you sell athletic equipment for gymnasts, why do you do it? Is it because you want to provide the safest equipment to grow and challenge young gymnasts? If so, this should show in your branding.
Customers who feel like they know your company and more likely to purchase from you for many years and recommend you to their friends and family.
Consistency is the key to your online identification and your branding.
It’s the promise you make to your customers that you are the same today as you will be tomorrow.
Does this mean you can’t change? No. Consistency in your online identification means you have a solid foundation.
This foundation allows you to evolve because you are consistent. Your brand makes a promise, and your consistency allows you to make adjustments because you remain true to what you stand for.
When you are deliberate about your brand and thoughtful with your image, you have the power to shape how people think and feel about your business.
Your online identity depends on your consistency. A consistent business shows the online world that it is professional and stable, and most importantly, that it has a purpose.
The goal of consistency is to create a seamless look and branding across all of your social media channels, website, online advertising and even your product packaging.
All of this works to create loyal customers who trust you.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting posts that persuade and engage, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.