Instagram is like a best friend to many people. It does a great job of communicating without speaking too much.
It is the social media platform based mainly on visuals with some hashtags thrown in. Its rise is prolific, and if you aren’t currently using it, you may be missing out.
In this article, we pose the question, “Are you ignoring the marketing powers of Instagram?” To help you decide, let’s discuss its positive attributes.
The Instagram Audience is Engaged
Not only is the Instagram audience large, it’s also very engaged.
With 800 million active, monthly users and 500 million daily users, Instagram is the check-in spot for many people.
You can be that your customers are using Instagram daily and many times more than once per day.
People use Instagram to do their research, see your photos and learn more about you. In fact, they spend on average 30 minutes a day scrolling through their Instagram feeds.
Businesses who use Instagram can reach a significant number of people for long periods of time each day.
Instagram has Millennials
There are users of all ages scrolling daily through Instagram, and Millennials are some of the most active users.
Millennials make up the largest generation of shoppers today and include people from about 19-35. This group of people has enormous buying power, and their amount is expected to grow upwards of one trillion dollars by 2020.
If this is your target audience, you want to meet them where they are, and that is Instagram.
Instagram Helps in Your Community
If you are active in your community, Instagram helps you leverage this by humanizing your brand.
People like to know that you care about more than just money. They like to see businesses who are active in their community, and Instagram is the perfect platform to highlight your involvement.
For example, you might showcase pictures of your team volunteering in the community. Or, you might offer a day where you donate a percentage of each purchase to a charity.
Instagram is Visual
Your customers are more likely to be attracted to visuals than to text.
This is just another reason Instagram is so valuable for your business. Plus, if you share a visually attractive image with the right text, your customers are more likely to remember what you said.
Of all the social networks, Instagram is the best place to share your visual content to improve engagement. You can be creative with these visuals and tell a compelling story about your brand.
This in turn creates meaningful interactions with your audience.
Use visuals to highlight your team, your products and services. Help create your brand through professional-looking imagery.
Instagram is a Relationship-Builder
Did you know that Instagram users follow businesses to feel a closer connection to you? It makes them feel like they’re part of an exclusive group.
Today’s customers want to feel like they’re a part of your business. They care about your online personality, and they want to feel an emotional connection to you through Instagram.
Because of this, Instagram is the ideal place to build relationships and help people connect to your company.
You need an attractive personality in addition to great products and service, and you can highlight this on Instagram.
Did you know that some studies show Instagram influences almost 75% of user purchase decisions? Even more astonishing is this includes 89% of Millennials, 82% of Gen Xers and 65% of Baby Boomers.
You can see that Instagram spans the ages.
So, are you ignoring the marketing powers of Instagram? We encourage you to take notice of this social media powerhouse, so you don’t lose out on brand awareness and added revenue.
Instagram can have a positive impact on your business if you spend the time building up your following and actively posting.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We provide customer-focused and engaging posts that encourage trust and a connection with your business.
When it comes to your social media posting, we are here for you. We study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.