The internet is big, very big. According to one source, there are more than 1.8 billion websites in the world.
What’s more, more than 70% of people use some form of social media, and the average person uses at least three platforms.
So, with all this traffic and competition, how do you shine in an overcrowded environment?
In this article, we look at six things you can do to make your product stand out and in turn increase your business.
#1: Pick the Right Social Networks
Someone tells you your business should be on Facebook. Another person tells you Facebook is passé. And yet another person tells you the only place you should be is Instagram.
What’s a business owner to do?
The first thing you want to do is get to know your audience. Create some buyer personas, talk to your customers. Find out what they need and what they like.
Ask them where they spend their time on social media.
You want to know your current customer base as well as your target market quite intimately because then you’ll know what social networks they’re using.
Another tool to picking the right network is to visit the social media platforms of your competition. Check out the number of followers they have and read through their posts to review their level of engagement.
For many businesses, Facebook is the logical choice of platforms, but if your audience is 18-25, your best audiences may be found on Instagram and SnapChat. This is why it’s so important to know who your target is.
You also don’t have to stop at one network, but if you’re first starting out, one-three is a good place to start.
#2: Put in the Time
You don’t have to be completely unique to make your product stand out on social media.
The most important thing you have to do is put in the time. One of the best and easiest ways to stand out is to post or tweet regularly and respond to your customers when they comment on your posts.
Showing that you’re attentive to your audience certainly helps you stand out.
#3: Use Beautiful Imagery
Another way to stand out is with the quality of your images.
Think visually, and your posts will command the attention of people on social media. Think high-res images and interesting compositions.
When people just have a few seconds to decide whether or not to read your post, your image is the deciding factor.
#4: Teach Your Audience
If you’re constantly posting about sales and promotions, your audience is going to lose interest.
Instead, share valuable and meaningful content. To be remembered and rise above the competition, you want to provide the best how-to content in your niche.
Become the expert and the business that offers value.
You can bet that the people you help will remember you and talk about you to others.
#5: Be Yourself
To stand out on social media, you have to have your own voice.
This may mean having one person manage your social media, or it may mean a team that is adept at using their brand voice guide.
The key is to establish your tone, and the best way to do this is to be yourself. Share your passions as they align with your business and show people on social media who you are and what your company stands for.
Let’s say you sell footballs. If so, be an avid social media reporter of football trivia, scores, and important info. Engage with your customers and start conversations they care about.
Remember that your business has a human side. Be consistent with your message and make sure it fits your overall brand strategy.
If you want to separate yourself from the crowd and make your product stand out on social media, it pays to start with a plan.
Create a strategy for posting on the right channels, with the right content and at the right time. Know your audience so you can meet their needs.
Finally, put some of these tips to use and be consistent to watch your business grow.
If you’d like some help developing your brand and nurturing the relationship between social media and your business, we can help. We provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.