You probably know that using social media is an integral part of your marketing strategy and a key to your success.
But, you may not know what the experts recommend when it comes to content.
While it might seem easy to create a list of posts, creating content takes a bit more planning and thought. Not only do you want to be consistent, but you want to provide factual information and posts that are engaging, interactive, and relationship building.
In this article, we look at five successful rules to create engaging social media content for your business pages.
#1: Post with Consistency
You’re busy, but when it comes to social media posting, you can’t afford to “put it off” for another day.
Your social media followers followed you for a reason. They want to learn more about you, engage with you, and see what you have to say.
So, be consistent with your social media sharing. Space your posts out and share at least once per day. Do be careful, though, and don’t spam your followers by posting too many times.
#2: Use Scheduling Tools
When you use scheduling tools, you make it easier on yourself to be consistent.
It’s quite tedious to publish new content on multiple platforms every day, but if you use a scheduling tool, you can do it once a week or even once a month.
Do remember to check your platforms each day so you can respond to questions, comments, and messages.
#3: Use Your Blog
Blog-generated content is one of the easiest ways to add content to your social media platforms.
For example, if you regularly write blog posts, you can share them on all of your platforms. Not only does this engage your audience, but it gets people back on your website.
The same holds true for video blog content.
Where do you find ideas?
- Check out your competition.
- Brainstorm a list of topics with your staff.
- Think how-to articles and videos, useful content for your audience, product highlights, humorous stories, and customer testimonials.
- Subscribe to industry blogs for ideas.
- Talk to your sales team about the most common questions they hear.
#4: Don’t Be a Selling Machine
Many businesses use social media platforms as an avenue to sell their products and services, bombarding their followers with the latest steals and deals.
This isn’t a best practice.
While you may want to do this, your fans and followers will lose interest in you. Instead, focus on creating content that works with your brand. Tailor your content to your audience.
If you have a special, you can post it to social media, but don’t do it all the time. Choose your high quality content and its placement wisely, and you’ll keep your followers interested.
Ultimately, you want people to engage with your posts by liking, sharing and commenting on them.
#5: Leverage Video
If you aren’t using video on your social media platforms, it’s time to get off the fence.
Don’t let the creation of the video keep you from using it. You don’t need an expensive camera or editing software to make a professional looking video. You just need your smartphone and your social media account.
In addition, take advantage of live video opportunities like Facebook live because this content is sure to increase your presence.
You can grow your business through social media when you create engaging social media content.
The key is to be unique. Set your business apart. Ask yourself the following questions:
- What is unique or different about my company?
- Is there anything about my business that sets us apart?
- What is our brand voice?
- Are we serious, funny, sarcastic, empathetic or something else entirely?
- Is your viewpoint unique?
Once you’ve found your voice, you can start crafting and scheduling your content. Respond and engage with your followers. Let them get to know you and appreciate you.
If you keep all of these things in your mind as you put together your social media strategy, you’ll certainly stand out on your chosen social media platforms.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.