As a business owner, you wear many hats.
One minute you’re dealing with a customer, and the next you’re working on conflict resolution with two employees. And, an hour later, you’re working on payroll or scouting new products.
All of this makes marketing your business on social media an afterthought on most days. Yet, social media marketing is one of the most important investments you’ll make for your company.
To help you navigate and plan for the many challenges, lets look at five of the most common social media problems for small business and how you can solve them.
Problem #1: Lack of Time
This is the most common problem of all and what makes social media management so difficult for many small business owners.
What is the solution to a lack of time? First, you can hire someone to do it for you. This takes all the hassle and time issues out of managing your social media.
When you hire someone to do it for you, they’ll come up with a calendar of posts and run them by you.
Alternatively, you could book 20-60 minutes each day to craft posts, work on your social media strategy, respond to inquiries, and create ads. This will help make sure your efforts are worthwhile and engaging.
In addition, you can use an automated system to schedule your posts for you. In this scenario, you might craft and schedule a weeks’ worth of content on Monday. You would want to check in with your platforms each day, though, to respond to your followers.
Problem #2: Consistency
Right along with a lack of time, many business owners have a problem with consistency.
For example, you might start off with a bang – posting and responding every day, but as your week moves along, you either get busy or run out of ideas.
It’s vital to remember that social media takes consistency. If you aren’t providing engaging, valuable, relationship-building content son a daily basis, you aren’t going to see results.
The answer is to schedule your posts in advance. Take the stress out of the daily grind and set aside time to do this once a week or several times per month.
Problem #3: Managing Comments
Another issue we see is that business owners have a hard time carving out a few minutes to respond to comments, questions, and tweets.
While scheduling is helpful, social media isn’t a schedule it and leave it marketing tool. You want to be available on social media responding to your comments.
Because social media is social, people expect you to respond.
The answer is to set aside a small portion of your day to respond. You must do this every day or assign someone else to do it. For example, you might set aside 4-4:30 to respond before you leave for the day.
Problem #4: Creating Content
Another key issue is creating content. We admit that it can be tough, but with a few simple rules, you’ll be an expert in no time.
- Follow the 80-20 rule. This means that 80% of your content should be closely related to your small business, but not necessarily directly about it. Then, 20% of your business can be sales, drawings, and self-promotion.
- Create an editorial calendar. Look up common holidays and seasonal topics and craft posts that align with your business.
- Create themed daily posts. For example, you can use these hashtags: #MotivationalMonday (inspirational quote), #TipTuesday (tip), #WellnessWednesday (wellness tip), #ThrowbackThursday (something from the past), and #FunFriday (fun, inside look of your business.
- You can also share other businesses’ content as it relates to you.
- Ask questions. People love to answer them.
Problem #5: Tracking Results
Many small business owners find tracking their social media results difficult and time consuming. In fact, for many it is the biggest challenge.
While many would like to see a direct relation to their sales, this isn’t always the case. Seeing something on social media may lead a person to purchase from you weeks later.
Social media is a long game and one that centers around relationship building and increasing trust and loyalty for your brand.
Using social media as a business strategy is different than posting on your personal platforms.
You want to craft a social media strategy and then a content calendar. Set aside time to manage it and be patient, because you will begin to see results.
Digital marketing is an exciting way to connect with your target audience, and the key is consistent, engaging content. Concentrate on building relationships, and you’ll avoid the most common social media problems for small businesses.
If you’d like some help developing your brand and nurturing the relationship between social media ad your business, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.