Social media users are increasing every day. In 2017, more than 70% of Internet users also frequented social media sites. What’s more, it’s estimated that by the year 2019, there will be more than 2.77 billion social media users worldwide.
Social networking has high user engagement rates, and social media users are spending numerous hours each day pursuing their favorite platforms.
This all means that social media is increasingly vital for your business. Your customers have a voice on social media, and they’re listening to what you have to say. They want to interact with you and often post comments and questions.
It can be hard to keep up with what’s being said about your business online.
In this article, we look at three benefits of using social media monitoring tools. They helps you monitor what’s being said and improve your social media customer interactions.
#1: You Never Miss a Message
One of the best benefits of social media monitoring tools is that by having “someone” listen for you, you are more successful when engaging your customers.
For example, if you use social media monitoring tools, you can set them to not only bring in information that’s specific to your business, but you can also see what’s being said about other products/services similar to yours.
Then, you can tailor appropriate messages for your own followers.
For example, if you see that someone is asking questions about a product that’s just like yours, you can step in and tell them about your products.
Additionally, you won’t miss messages or questions about your products/services just because someone didn’t use your hashtag or @mention. By identifying your brand keywords in your monitoring platform, you can keep track of what’s being said either directly or indirectly.
#2: You Provide Great Customer Service
One of your goals as a business is to provide excellent customer service, and since your customers spend much of their time browsing social media, it’s the perfect spot to highlight your superior service.
Social media allows you the opportunity to respond to questions and complaints. It’s an arena for handling your customers needs in a way that is approachable and thoughtful.
In our increasingly digital age, your customers are less likely to reach out to you by phone and more likely to engage online through social media.
Responding to the needs of your customers on social media is easy and makes you appear available and responsive. But, you can only be responsive if you’re monitoring your social media, and the best way to do this is with monitoring tools.
Your business will shine on social media if people see that you respond quickly and appropriately.
If you use monitoring tools, you can respond and engage quickly with your customers on social media, and in turn you build a strong communication presence on your social media platforms.
You have an open line of communication that also engenders trust in your business.
#3: You Understand the Competition Better
Social media monitoring tools aren’t just for your brand, they’re for the competition, too.
It’s makes good business sense to know what your competitors are doing and saying on their social media platforms.
Use your social media monitoring tools to see how your competitors engage with their social media followers. You’ll also understand where they shine and where you might have an opportunity.
While you don’t want to copy them, you can learn a lot about what is and isn’t working on their social media platforms.
It’s easier and more effective to take care of the customer messages across your social media channels through the use of social media monitoring tools.
You can improve your company’s customer service by engaging these tools.
By using social media monitoring tools, you stay a step ahead of the competition by being more responsive.
The best way to earn positive feedback and comments on social media is to respond. You want to reply to all messages, posts and reviews, both negative and positive.
Because people are constantly voicing their opinions on social media, and you may manage multiple platforms, it can be hard to sort through the chatter to find what’s being said about your business.
Social media monitoring tools assist you with this. They’re a great part of your overall marketing strategy.
Engage your customers with a social media marketing strategy that drives growth. If you’d like help crafting a social media marketing plan, we can help. We’ll provide customer-focused and engaging posts that encourage trust and a connection with your business.
We are here for you when it comes to your social media posting. We’ll study your brand, and create posts that work with your overall social media posting strategy. Learn more about our services and how we can create engaging content that your customers will enjoy and appreciate.